Category: Event Design

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Branding Campaigns Event Design Packaging User Experience Videos Web Design

OETEO

CHALLENGE

OETEO ( Ee-Tay-Oh) is a relatively new baby apparel brand in the market for about 3 years and been awarded the Singapore Good Design Mark (SG Mark) 2020 by Design Business Chamber Singapore and SG Mark, a benchmark of good design and quality.
The brand did not have a clear business strategy and insights about audiences
Covid-19 situation affected the off-line retail with supply chain disruptions
Competitive apparel landscape with multiple non-branded alternatives
Business owners had to focus on operations and no team to execute their marketing
Start to Scale

APPROACH

ITL was tasked to increase brand awareness and sales. We were to create a marketing strategy and execute the same together with the newly updated brand strategy.
Social media and website audit and analysis to determine the Gaps and Opportunities in digital advertising. What worked and what didn’t
Audience Targeting - Detailed Interest and Behavior planning and split testing audiences and creatives to find a winning combination
Facebook & Instagram paid advertising
Installation of Shopify plugins to increase reviews and upsells along the customer journey
Develop a go-to-market expansion strategy budget planning and hypothesis testing
Google Search Engine marketing ( SEM) to find customers intent on buying products in their category
Social Media content creation split testing creatives to find a winning combination
Installation of Google analytics for sales, blog and buyer behavior tracking

THE RESULTS

A digital marketing plan that helped to actualize the brand strategy

528,970

Brand Reach

35,600

Sales

2.2x

ROAS

During COVID19 we maintained an average of 9X ROAS with peak months hitting 35X ROAS  with sales crossing the 6 figure mark in 2 months.

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MINISTRY OF FITNESS

CHALLENGE

The brand focuses on delivering unique functional fitness and bootcamp workouts based on military fitness, training. During the Circuit Breaker period, the business was forced to move its program online. We had to navigate a very dynamic situation throughout the Covid-19 period with two lockdowns and further restrictions by the government during CCB especially for fitness businesses.
The business is operationally intensive and lacks branding & marketing expertise to help strategize a strong and differentiated brand communication.
Increasing competition in the market with the expansion of fitness chains and small boutique operators.
Start to Scale

APPROACH

Intheloop was tasked to
Instagram paid advertising
Drive traffic to site and expand the target audience base
Analyse segments and capture new customers
Facebook paid advertising
Redesigned and consistent layout of Instagram social content with new brand elements
Social Media content creation split testing creatives to find a winning combination
Build brand awareness to target consumer about the classes and brand USP

THE RESULTS

In 2 months using $800 ad spend

161,000

IMPRESSIONS

$0.17

CPC

4,723

CLICKS

23,109

PAGE Engagement

During COVID19 we maintained an average of 9X ROAS with peak months hitting 35X ROAS  with sales crossing the 6 figure mark in 2 months.

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Marano

CHALLENGE

This project was to help a new high-end furniture retail brand Marano, to diversify its portfolio from purely manufacturing high-end
furniture for luxury furniture brands (such as Cartier). The client identified the opportunity and desire to go online and be a bold player in the online furniture space without having any prior presence at all.

Intheloop was tasked to build the awareness and presence of their high-end furniture online and gather enough pixel,
audience and targeting data before the launch of the ecommerce and retail store came to fruition.

Start to Scale

APPROACH

This project involved our Branding partners from Humankind to assist in developing a brand strategy to support their digital marketing strategy. As a completely new brand to market without any presence we had to lay the Brand identity, Brand essence, Brand Discovery and find mood and tone alignment across all digital touchpoints.
ITL researched and identified 3 target personas from which to start testing with
Customer Journey mapping
Google Search Engine marketing ( SEM)
Facebook & Instagram paid advertising
Social Media content creation

THE RESULTS

A digital marketing plan that helped to actualize the brand strategy

1,890,553

Reach

$0.25

CPC

30,000+

CLICKS

During COVID19 we maintained an average of 9X ROAS with peak months hitting 35X ROAS  with sales crossing the 6 figure mark in 2 months.

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Sureclean

singaporecasestudy

Singapore's leading disinfection
and home cleaning brand

CHALLENGE

Sureclean approached Intheloop Asia to grow its sales and customers while optimizing marketing spend. The brand was also looking for a new agency to replace its existing one. Facing competition in the market for its Services there was a unanimous decision between Intheloop and Sureclean that the shift to products and e-commerce needed to be made. The brand launched its first B2C consumer range of sanitizers and disinfection products in end 2019 right before COVID 19 struck in China.
Start to Scale

APPROACH

Video and photo creatives optimised for mobile on Facebook, Instagram and Google
Google Search engine marketing strategy for Google Display and Google search optimization
Shopify website optimisation with 3rd party apps and Ui and Ux improvements
Listing and store optimisation on marketplaces like Lazada
Partnership development and Influencer engagement
Server migration, website optimisation, domain transfers, debugging backend

THE RESULTS

$250K

Revenue Generated

7X

Average
ROAS

500+

Leads/Month

During the pandemic of 2020 we maintained an average of 9X ROAS with peak months hitting 35X ROAS  with sales crossing the 6 figure mark in 2 months.

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Absolute You

Thailand & Singapore's most premier boutique rhythm cycling and pilates studio

CHALLENGE

The 10 yr old Thai brand based in Bangkok was making its entry into the Singapore market for the first time. Intheloop Asia was tasked to plan a market entry strategy and execute social media marketing (Facebook / Instagram Advertising ) and Google Search engine marketing.

Intheloop’s Marketing Director, Marc Dass, flew to Bangkok to immerse himself in spin cycle and pilates training in the Thai studios to gain a better understanding of the brand and its customers. With no prior brand presente and customers Intheloop Asia had to work with local fitness market experience and model hypothesis combining insights from Thailand.

Start to Scale

APPROACH

Inthellop conceptualised a media and open day music themed concept for the launch event of Absolue You at OUE downtown, to attract the initial cold traffic audience. The event achieved 243 riders at fill capacity throughout the day despite having no brand presence in Singapore. This was a key establishment of community and customer acquisition.

With the success of the 1st studio in OUE Downtown, Absolute You Singapore opened its 2nd studio in Peranakan Place. Using the learnings from the launch and Intheloop Asia created lookalike audiences and location based marketing to reach out to residents in the immediate vicinity of the studio. Cross promotional marketing mixed with bundles and contests were also used to successfully drive membership sales. Absolute You’s 2nd studio was near 100% capacity within 3 months of launch with waitlists from increasing customer traffic. The 3rd studio was launched in Suntec city in end 2019.

Email marketing and retargeting from data collected to expand customer numbers.
Adapted Thai creatives to localise for Singapore’s local context
Split testing multiple personas identifying the core audience modelled on current customers Cross border audience modelling based on insights and data collected from Bangkok
Location based targeting on Facebook and Instagram coupled with Google My Business optimisation
Used lookalike audience segmentation in Facebook
Executed display remarketing campaigns using audience list from Google Analytics

THE RESULTS

$223,000

Revenue

10X

Average
ROAS

8000+

Leads
generated

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