
CHALLENGE
OETEO ( Ee-Tay-Oh) is a relatively new baby apparel brand in the market for about 3 years and been awarded the Singapore Good Design Mark (SG Mark) 2020 by Design Business Chamber Singapore and SG Mark, a benchmark of good design and quality.

The brand did not have a clear business strategy and insights about audiences

Covid-19 situation affected the off-line retail with supply chain disruptions

Competitive apparel landscape with multiple non-branded alternatives

Business owners had to focus on operations and no team to execute their marketing




APPROACH
ITL was tasked to increase brand awareness and sales. We were to create a marketing strategy and execute the same together with the newly updated brand strategy.

Social media and website audit and analysis to determine the Gaps and Opportunities in digital advertising. What worked and what didn’t

Audience Targeting - Detailed Interest and Behavior planning and split testing audiences and creatives to find a winning combination

Facebook & Instagram paid advertising

Installation of Shopify plugins to increase reviews and upsells along the customer journey

Develop a go-to-market expansion strategy budget planning and hypothesis testing

Google Search Engine marketing ( SEM) to find customers intent on buying products in their category

Social Media content creation split testing creatives to find a winning combination

Installation of Google analytics for sales, blog and buyer behavior tracking
THE RESULTS
A digital marketing plan that helped to actualize the brand strategy

528,970
Brand Reach

35,600
Sales

2.2x
ROAS