Inthellop conceptualised a media and open day music themed concept for the launch event of Absolue You at OUE downtown, to attract the initial cold traffic audience. The event achieved 243 riders at fill capacity throughout the day despite having no brand presence in Singapore. This was a key establishment of community and customer acquisition.
With the success of the 1st studio in OUE Downtown, Absolute You Singapore opened its 2nd studio in Peranakan Place. Using the learnings from the launch and Intheloop Asia created lookalike audiences and location based marketing to reach out to residents in the immediate vicinity of the studio. Cross promotional marketing mixed with bundles and contests were also used to successfully drive membership sales. Absolute You’s 2nd studio was near 100% capacity within 3 months of launch with waitlists from increasing customer traffic. The 3rd studio was launched in Suntec city in end 2019.