A digital marketing plan that helped to actualize the brand strategy
This project was to help a new high-end furniture retail brand Marano, to diversify its portfolio from purely manufacturing high-end
furniture for luxury furniture brands (such as Cartier). The client identified the opportunity and desire to go online and be a bold player in the online furniture space without having any prior presence at all.
Intheloop was tasked to build the awareness and presence of their high-end furniture online and gather enough pixel,
audience and targeting data before the launch of the ecommerce and retail store came to fruition.
The 10 yr old Thai brand based in Bangkok was making its entry into the Singapore market for the first time. Intheloop Asia was tasked to plan a market entry strategy and execute social media marketing (Facebook / Instagram Advertising ) and Google Search engine marketing.
Intheloop’s Marketing Director, Marc Dass, flew to Bangkok to immerse himself in spin cycle and pilates training in the Thai studios to gain a better understanding of the brand and its customers. With no prior brand presente and customers Intheloop Asia had to work with local fitness market experience and model hypothesis combining insights from Thailand.
Inthellop conceptualised a media and open day music themed concept for the launch event of Absolue You at OUE downtown, to attract the initial cold traffic audience. The event achieved 243 riders at fill capacity throughout the day despite having no brand presence in Singapore. This was a key establishment of community and customer acquisition.
With the success of the 1st studio in OUE Downtown, Absolute You Singapore opened its 2nd studio in Peranakan Place. Using the learnings from the launch and Intheloop Asia created lookalike audiences and location based marketing to reach out to residents in the immediate vicinity of the studio. Cross promotional marketing mixed with bundles and contests were also used to successfully drive membership sales. Absolute You’s 2nd studio was near 100% capacity within 3 months of launch with waitlists from increasing customer traffic. The 3rd studio was launched in Suntec city in end 2019.