CHALLENGE

This project was to help a new high-end furniture retail brand Marano, to diversify its portfolio from purely manufacturing high-end
furniture for luxury furniture brands (such as Cartier). The client identified the opportunity and desire to go online and be a bold player in the online furniture space without having any prior presence at all.

Intheloop was tasked to build the awareness and presence of their high-end furniture online and gather enough pixel,
audience and targeting data before the launch of the ecommerce and retail store came to fruition.

Start to Scale

APPROACH

This project involved our Branding partners from Humankind to assist in developing a brand strategy to support their digital marketing strategy. As a completely new brand to market without any presence we had to lay the Brand identity, Brand essence, Brand Discovery and find mood and tone alignment across all digital touchpoints.
ITL researched and identified 3 target personas from which to start testing with
Customer Journey mapping
Google Search Engine marketing ( SEM)
Facebook & Instagram paid advertising
Social Media content creation

THE RESULTS

A digital marketing plan that helped to actualize the brand strategy

1,890,553

Reach

$0.25

CPC

30,000+

CLICKS

During COVID19 we maintained an average of 9X ROAS with peak months hitting 35X ROAS  with sales crossing the 6 figure mark in 2 months.

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