CHALLENGE

MaxOut approached Intheloop Asia to grow its sales and customers while optimizing marketing spend. The brand was also looking for a new agency to replace or compete side by side with its existing one. 


The gym industry is highly competitive and growing at a fast pace. We had to push new organic social content to position the brand as a mid-tier studio in the heart of Somerset/ orchard road. Initially we started with Geo-location and once the base grew we expanded our targeting method.

We worked with influencers, personalities and even their own raving fans to craft and expand social content rapidly and at volume.

APPROACH

ITL was tasked to increase brand awareness and sales.

Social media and website audit and analysis to determine the Gaps and Opportunities in digital advertising.
Facebook & Instagram paid advertising
Develop a go-to-market expansion strategy budget planning and hypothesis testing
Social Media content creation split testing creatives to find a winning combination

THE RESULTS

A digital marketing plan that helped to actualize the brand strategy

1

New Studio

6 Figures

Sales

1500

Followers

1750

Leads

During COVID19 we maintained an average of 9X ROAS with peak months hitting 35X ROAS  with sales crossing the 6 figure mark in 2 months.