CHALLENGE

The brand focuses on delivering unique functional fitness and bootcamp workouts based on military fitness, training. During the Circuit Breaker period, the business was forced to move its program online. We had to navigate a very dynamic situation throughout the Covid-19 period with two lockdowns and further restrictions by the government during CCB especially for fitness businesses.
The business is operationally intensive and lacks branding & marketing expertise to help strategize a strong and differentiated brand communication.
Increasing competition in the market with the expansion of fitness chains and small boutique operators.
Start to Scale

APPROACH

Intheloop was tasked to
Instagram paid advertising
Drive traffic to site and expand the target audience base
Analyse segments and capture new customers
Facebook paid advertising
Redesigned and consistent layout of Instagram social content with new brand elements
Social Media content creation split testing creatives to find a winning combination
Build brand awareness to target consumer about the classes and brand USP

THE RESULTS

In 2 months using $800 ad spend

161,000

IMPRESSIONS

$0.17

CPC

4,723

CLICKS

23,109

PAGE Engagement

During COVID19 we maintained an average of 9X ROAS with peak months hitting 35X ROAS  with sales crossing the 6 figure mark in 2 months.

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