OETEO ( Ee-Tay-Oh) is a relatively new baby apparel brand in the market for about 3 years and been awarded the Singapore Good Design Mark (SG Mark) 2020 by Design Business Chamber Singapore and SG Mark, a benchmark of good design and quality.
The brand did not have a clear business strategy and insights about audiences
Covid-19 situation affected the off-line retail with supply chain disruptions
Competitive apparel landscape with multiple non-branded alternatives
Business owners had to focus on operations and no team to execute their marketing
ITL was tasked to increase brand awareness and sales. We were to create a marketing strategy and execute the same together with the newly updated brand strategy.
Social media and website audit and analysis to determine the Gaps and Opportunities in digital advertising. What worked and what didn’t
Audience Targeting - Detailed Interest and Behavior planning and split testing audiences and creatives to find a winning combination
Facebook & Instagram paid advertising
Installation of Shopify plugins to increase reviews and upsells along the customer journey
Develop a go-to-market expansion strategy budget planning and hypothesis testing
Google Search Engine marketing ( SEM) to find customers intent on buying products in their category
Social Media content creation split testing creatives to find a winning combination
Installation of Google analytics for sales, blog and buyer behavior tracking
THE RESULTS
A digital marketing plan that helped to actualize the brand strategy
528,970
Brand Reach
35,600
Sales
2.2x
ROAS
During COVID19 we maintained an average of 9X ROAS with peak months hitting 35X ROAS with sales crossing the 6 figure mark in 2 months.
