CHALLENGE

The Prospect  approached Intheloop Asia to grow its sales and customers to target foreign property buyers and gain awareness in the Singapore, HK and US market. This was in the middle of the pandemic and it was highly difficult to have any travel and visitors coming into the country. As such the plans were dynamically adapted to also target local thai residents. The aim was to keep the property business in the minds of the consumer as an overseas retreat, a getaway especially for space restricted locations like Singapore and Hong Kong or people looking to escape their lockdowns.

APPROACH

ITL was tasked to increase brand awareness and traffic to site

Creation of new website and landing pages
Develop a go-to-market expansion strategy budget planning and hypothesis testing
Facebook & Instagram paid advertising
Google Search ads paid advertising

THE RESULTS

29

Enquiries

760,000

Reach

12,500

Users

Decreased 89%

CPC

28,000

Traffic

60% sold

Business